Privacy Policy

Privacy Policy

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IQLIQ Live Privacy Policy

Last Updated April 9, 2026

IQLIQ General Trading LLC S.O.C (“IQLIQ,” “we,” “our,” or “us”) provides a social commerce, influencer collaboration, and AI-powered shopping platform. This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our mobile application, website, APIs, and related services (collectively, the “Platform”).
By creating an account, connecting a social media account, or using IQLIQ, you agree to the practices described in this Privacy Policy.

1. What Information We Collect
We collect information you provide to us, information we receive from third-party platforms when you authorize access, and information collected automatically when you use our services.
- Registration / Profile Information: name, username or handle, email address, phone number, date of birth, address (if needed), social media handles/followers, interests, profile picture, biography, media or content samples, any verification documents (if applicable).
- Login & Account Details: password or other authentication credentials, account settings/preferences.
- Content & Communications: content you upload (images, video, audio, written content), messages between users, feedback, posts, comments, participation data (attendance, activity logs).
- Device & Usage Data: IP address, browser type and version, operating system, device identifiers, timestamps of login / logout, pages visited/screens used, session duration, clickstream, geo-location (if you permit), and usage statistics.
- Payment / Transaction Information: if there are payments (e.g. for a fee, or revenues, prizes), payment method, billing address, tax information, bank account or payment processor details.
- Third-Party & Social Media Data: information pulled from connected social accounts (if you choose to log in via social media), public profile data, follower counts, content metrics, audience demographics.
- Other Optional Information: any additional personal information you choose to provide, such as demographic data, preferences, or special category data if relevant (only with explicit consent).

We treat as “personal data” any information that:

  • Identifies you directly (such as your name, email address, Emirates ID)
  • Identifies your device (such as device ID or IP address)
  • Is reasonably linkable to you (such as wallet ID, order history, referral tree ID)
  • Aggregated or anonymized data that cannot reasonably identify an individual is treated as non-personal data

Depending on your role, we may collect additional information:

  • Verification & Compliance Data (Where Applicable): Emirates ID / Government ID, KYC documents, Business license (for vendors/agencies), and Tax registration number.
  • Wallet & Rewards Data: Qoyns wallet balance, Transaction ledger entries, Referral tree structure, Downline information, Earnings history, and Expiry data.
  • Ecommerce & Transaction Data: Orders placed, Cart contents, Discount usage, Payment method (tokenized via payment gateway), Shipping address, Delivery confirmations, and E-invoice data (where required by UAE FTA).
  • Gig & Campaign Data: Gig participation, KPI submissions, Content submissions, Influencer performance analytics, and Campaign metrics.

Platform Usage Data

We collect device information, IP address, log data, session activity, feature interactions, app diagnostics, and performance data. If enabled, we may collect Coarse location (for delivery routing, mall visits, geo-gigs), and Precise location only where explicitly enabled (e.g., delivery driver tracking), microphone access for voice search functionality, and notification preferences.

Data from Other Sources

We may receive personal data from: Payment gateways, KYC providers, Fraud detection services, Delivery verification services, Card partner (card status confirmation only, no remittance data), and Social media APIs (with your authorization). We do not purchase personal data from data brokers.

Account and Registration Information

When you create an account, we collect your name, email address, phone number, password (securely hashed), referral code (if applicable), and your selected role (User, Influencer, Brand, Seller, or QLIQR). We also collect verification information such as email or phone verification data.

Profile Information

Depending on your role, we may collect additional information:

  • Influencers: profile photo, bio, social media handles, follower count, following count, subscriber count, likes count, views count, engagement metrics, posts count, public video count, top content metadata, brand preferences, and niche categories.
  • Brands and Sellers: company name, website, trade license, VAT certificate, store locations, online retail channels, marketing budget information, campaign performance data, and KYC documentation where required.
  • Users: wishlist items, shopping preferences, favorite stores, selected categories, token wallet balances, referral network data, and platform personalization settings.

Social Media Data (Via Official APIs)

When you connect a social media account through OAuth authorization, we may access public profile information, public statistics (such as follower count, video count, likes, and engagement data), account identifiers, and access tokens. We do not access private messages unless explicitly required for a feature you enable and authorize.

Platform Usage Data

We collect device information, IP address, log data, session activity, feature interactions, app diagnostics, and performance data. If enabled, we may collect location data, microphone access for voice search functionality, and notification preferences.

2. Why We Collect Your Information

We use the information we collect to provide, personalize, and improve IQLIQ’s services.

This includes enabling influencer discovery for brands, facilitating brand collaborations and performance-based campaigns, powering AI-driven price comparison and demand aggregation tools, providing personalized shopping recommendations, distributing rewards and tokens, calculating referral incentives, enabling wallet functionality, supporting multilingual voice search, improving fraud detection, ensuring platform security, and complying with applicable laws and to provide platform services that include operating the wallet & Qoyns system, executing gig mechanics and processing ecommerce orders, ,managing delivery services and tracking referral logic and processing transactions like subscription payments, vendor payouts, delivery fee settlements, and card top-ups. This includes:

  • Operating the wallet & Qoyns system.
  • Executing gig mechanics and processing ecommerce orders.
  • Managing delivery services and tracking referral logic.
  • Processing Transactions: subscription payments, vendor payouts, delivery fee settlements, and card top-ups (Card partner).

Fraud & Security: We use data to: Detect fake referrals, prevent wallet abuse, enforce anti-MLM abuse logic, and prevent duplicate accounts.

Legal Compliance: We use data for: AML screening, Sanctions checks, UAE e-invoicing compliance, and tax reporting

We only process data necessary to operate our core functionality and do not use your data for unrelated commercial resale purposes.

3. OAuth Tokens: Storage and Security
When you connect your social media account, we receive OAuth access tokens that allow us to retrieve authorized public statistics and refresh performance data.
These tokens are encrypted at rest using industry-standard encryption. Tokens are decrypted only temporarily when required for API calls, performance refresh, or background synchronization. Tokens are never exposed to other users, brands, or third parties. They are stored within secure backend infrastructure protected by restricted access controls.
Token storage is necessary to maintain up-to-date engagement metrics, validate account ownership, power influencer discovery tools, and ensure continuous campaign tracking. Without storing tokens securely, these services would not function.
4. How We Store and Protect Your Information
We use technical and organizational safeguards designed to protect your data.
  • Our database is hosted on MongoDB Atlas and secured through strict authentication controls, IP allowlisting, and role-based access control (RBAC). Direct public access is restricted, and all connections require authorized credentials.
  • The application is deployed on Amazon EC2 within a Virtual Private Cloud (VPC) using private subnets to ensure network isolation. Security groups and firewall rules restrict traffic to approved sources only. Monitoring and logging are configured via Amazon CloudWatch with a 14-day log retention period.
  • We implement encryption at rest for sensitive data and TLS encryption for data in transit, along with API rate limiting, JWT authentication, role-based access control, internal permission restrictions, audit logging, and continuous security monitoring. Redis is used for session management with automatic expiration, supported by fraud detection and proactive monitoring systems.
5. Background Refresh and Data Synchronization
When you authorize social platform access, we periodically refresh public statistics such as follower count, engagement metrics, and campaign performance data. Refresh intervals depend on platform API limitations and compliance requirements. These background updates allow IQLIQ to maintain accurate influencer rankings, brand dashboards, and analytics tools.
6. Who Can See Your Information

Access to information on IQLIQ is limited and role-based.

Influencer public statistics may be visible within the IQLIQ dashboard to authorized brands, agencies, and verified sellers for collaboration purposes. These parties can view analytics inside the platform interface but cannot access raw API tokens, export bulk datasets, scrape profiles, or retrieve private content.

Brand and seller profiles may be visible to influencers for collaboration review and partnership opportunities. User account information remains private and accessible only to the account holder and authorized support personnel when necessary.

IQLIQ does not provide open database access or public data export functionality.

7. How We Collect Information
- When you register, complete forms, gigs and challenges, or upload content.
- When you connect via social media or other third-party platforms.
- Automatically through your interaction with IQLIQ Live (website/app), via cookies, analytics, server logs, etc.
- From third-party sources (e.g. social media API, public sources, partners) with your permission or as allowed under law.

8. Purpose of Processing / Use of Your Information
We use your information for the following:
- To provide, maintain, and improve IQLIQ Lives’ services and features.
- To authenticate and manage your account.
- To enable your participation in live shows, events, competitions, or other platform features.
- To communicate with you (updates, announcement, support, contest-related info).
- To verify influencer credentials or eligibility (if required for certain shows or promotions).
- For content moderation, quality control, compliance with our terms of use and community standards.
- To analyze usage, improve user experience, and personalize content or recommendations.
- For payments, revenue share, prize allocations or rewards, if applicable.
- For marketing or promotional purposes (only with your consent, if required).
- For security, fraud prevention, legal compliance, and enforcing our rights.

9. Legal Basis for Processing (GDPR)

We respect your right to:

  • Know what personal data we collect.
  • Access your data.
  • Correct inaccurate data.
  • Request deletion of your account.
  • Restrict processing of your data.
  • Withdraw consent (where processing is consent-based).

You may exercise your rights by contacting privacy@iqliq.ae. We may verify your identity before processing your request. There may be cases where we cannot delete data due to: Legal obligations (e.g., AML, tax, audit requirements), fraud prevention investigations, security enforcement, or regulatory compliance. Where deletion is not possible, we will restrict processing where permitted by law.

10. No Data Selling or Brokerage

We do not sell, license, rent, trade, or broker your personal information to third parties. We do not operate as a data brokerage service. Information collected through IQLIQ is used exclusively to operate and improve the platform’s services.

11. Data Retention and Deletion

We retain your information while your account remains active and as necessary to provide services or comply with legal requirements.

When you delete your account:

  • Your profile information is permanently removed.
  • Stored social statistics are deleted.
  • OAuth tokens are revoked and removed.
  • Wallet and rewards data are deleted.
  • Specifically, the Wallet ledger may be retained as required by financial regulations, and KYC data may be retained per AML law

Deletion requests are processed within 30 days unless legal retention obligations apply. Specifically, the Wallet ledger may be retained as required by financial regulations, and KYC data may be retained per AML law.

12. How to Delete Your Data

You may delete your account at any time through your account settings within the app or click here https://app.iqliqlive.ae/settings/secure/remove-account-verify

You may also revoke IQLIQ’s access directly from your connected social platform settings. Alternatively, you may submit a deletion request by emailing:

privacy@iqliq.ae

We will confirm deletion once completed.

13. Your Responsibilities and Acceptable Use

You may delete your account at any time through your account settings within the app or click here https://app.iqliqlive.ae/settings/secure/remove-account-verify

You may also revoke IQLIQ’s access directly from your connected social platform settings. Alternatively, you may submit a deletion request by emailing:

privacy@iqliq.ae

We will confirm deletion once completed.

14. Your Responsibilities and Acceptable Use

By using IQLIQ, you agree to provide accurate information, use the platform lawfully, respect intellectual property rights, and comply with applicable platform rules. You may not scrape data, attempt unauthorized exports, reverse engineer platform systems, impersonate others, artificially manipulate engagement metrics, or misuse brand or influencer data.

If you violate these rules, we may suspend or terminate your account, revoke rewards, withhold payouts, and take legal action where appropriate.

15. Children’s Privacy

IQLIQ is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we learn that we have collected information from a minor without appropriate consent, we will delete it promptly.

16. Security Incidents

In the event of a security incident, we will investigate promptly, mitigate risks, notify affected users where required by law, and report to regulatory authorities if applicable. We maintain internal response procedures to address security vulnerabilities efficiently.

17. Platform-Specific Compliance

Meta (Facebook, Instagram, WhatsApp)

Our application uses Meta’s official APIs to access authorized profile information and public statistics. We process Meta Platform Data in accordance with Meta’s Platform Terms and Developer Policies. Data collected via Meta APIs is used solely to provide features within IQLIQ. Users may request deletion of their Meta data by deleting their IQLIQ account or contacting us directly. We do not sell Meta Platform Data.

YouTube (Google)

Our API Client uses YouTube API Services. By using this App or Website, you agree to be bound by the YouTube Terms of Service. You may revoke IQLIQ’s access at any time via the Google Security Settings page. We store YouTube-related data only as long as required to provide platform functionality and delete it upon account removal.

YouTube Terms of Service: https://www.youtube.com/t/terms Google
Privacy Policy: https://policies.google.com/privacy

TikTok

Our services interact with the TikTok Platform via official APIs. When authorized, we collect public statistics such as follower count, following count, total likes, public video count, and metadata (including titles, thumbnails, and view counts) of up to your 10 most recent public videos. We do not store original video files. Upon revocation or account deletion, all TikTok-related data is deleted within 30 days. Our use of TikTok data is governed by the TikTok Developer Terms and TikTok Privacy Policy.

18. What You Are Agreeing To

By using IQLIQ, you agree that we may collect and process your information as described in this Privacy Policy. You acknowledge that certain features require access to social media data, token storage, and background synchronization to function properly.

19. International Transfers

IQLIQ operates primarily in the UAE. Cross-border transfers of data occur only where:

  • Required by infrastructure hosting.
  • Allowed under UAE PDPL or other applicable laws.
  • Appropriate safeguards are in place to protect the data.

20. Sharing & Disclosure of Information
We may share your information in these cases:
- With service providers / processors who help us run the platform: hosting, storage, payment processors, analytics vendors, email / notification services.
- With third-party partners in connection with events, promotions, sponsorships, or giveaways.
- With social media platforms if you share content or link your accounts.
- With other users / audience (e.g., public profile, your content, stats) when you choose to make those public.
- In connection with a merger, acquisition, or sale of assets (only under protections / legal instruments).
- When required by law, regulation, or court order, or in response to legal process.
- To enforce our Terms of Service, rights, or protect the rights, property, or safety of IQLIQ Live, its users, or the public.

21. Retention of Data
- We will keep your personal data only as long as necessary to fulfill the purposes listed above, unless longer retention is required by law.
- When data is no longer needed, we will securely delete, anonymize, or aggregate it (so it no longer identifies you).

22. Data Security
- We employ reasonable and appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or loss.
- Access to personal data is restricted to those employees, contractors or agents who need it to perform their job.
- For any payment or sensitive information, encryption or secure channels are used.
- We regularly review our security practices to address new risks.

23. Cookies and Tracking
- We use cookies, web beacons, pixel tags, logs and similar technologies to collect usage data, analyze trends, administer the site/app, track user behaviour, and gather demographic information.
- You will have the ability to accept or decline certain cookies (other than essential ones).
- For third-party advertising or analytics, we will disclose those and allow opt-out where required.

24. Your Rights
Depending on applicable law, you may have rights such as:
- Access: request copy of your personal data.
- Correction: ask us to correct inaccurate or incomplete data.
- Deletion / erasure: request deletion of your personal data.
- Restriction / object: restrict or object to certain processing (e.g. marketing).
- Data portability: receive your data in a structured, machine-readable form.
- Withdrawal of consent: if processing is based on consent.
- Lodge complaint with supervisory authority (if applicable in your country).

25. International Transfers
- If your data is transferred to, stored, or processed in a country different from where you live, we will ensure adequate protections are in place (e.g. standard contractual clauses, adequacy decisions, or your consent).
- We comply with any applicable data transfer laws.

26. Changes to This Privacy Policy
- We may update this policy from time to time. We will indicate the “Last Updated” date.
- If changes are material, we will notify influencers & users by email or platform notification.
- Your continued use or participation after the update constitutes acceptance of those changes.

27. Contact Information
If you have questions about this Privacy Policy, or want to exercise your privacy rights, contact us at:
- Email: privacy@iqliq.ae
- Address: Latifa Tower, Office No. 604 - West Wing World Trade Center - 1 Sheikh Zayed Rd - Dubai

28. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date. Continued use of the Platform after changes constitutes acceptance of the updated policy.